General Business Files

Everybody that has ever been to a meeting, can recall the all familiar “passing” of the business cards.

This powerfull marketing tool is often used matter of factly, and we have to wonder how often does the recipient of your card hold on to it, and use your business information positively?

In a world where first impressions count and business is becoming more competitive, it would be foolish to go with the crowd.

You have to act different to make a impact so that you will be remembered when the rest are forgotten. Often times, traditional business cards reflects your name, position in the company and contact details…not very inspiring.

Full colour business cards might be a better option, but once again,you would have needed to make some kind of impression, for the recipient of your card to give it a second glance.

In my opinion then, it’s not your actual business information that counts, but how you present it.

I recently, in a situation typical to the one described above, held my photo business card that is printed on vinyl, back until the meeting drew to an end. I kindly requested my prospects to pass their diaries on to me…they did so, but looked a bit dazed. I sticked my information in their diaries and passed it back with a remark that I accept that sometimes things get lost, but NOT my business cards.

Surprised smiles all around, I knew I made a definite impression and they might just follow up on my information.

Next time you need business cards printed, think carefully, not only on content, but how you plan to present this vital information.

Commercial printing of artwork on a smooth surface is known as lithography. It is widely used to print text on paper or any other material. The long, intricate process of lithography involves using an entire print block to come in contact with the sheet of paper, which gets the required image on the former with the help of a chemical process.

Lithography is also known as the planographic print process, since the block of the print used in the process is flat.  The expert draws the desired image on the surface of the block with the help of an oil-based medium and an acid emulsified with gum arabic. This in turn creates a layer of salt around the image. The process known as etching results in this salt layer being absorbed.

Using turpentine, the drawing material is now removed, leaving behind the salt layer which holds the traces of the original design. When you have to print, wet the stone with water and apply ink on the surface. Pass this combination of paper and stone through the press, which transfers the ink onto the paper and results in beautiful, clear printouts.

Over the years, many improvements have been done to this basic lithographic process to attain a higher level of commercial proficiency. In the US, various industries have been established which involve lithographic printing of things like letterheads, labels and other high-demand stationery items.

People in the printing business consider the lithographic printing process an excellent method for printing text and illustrations. With the application of this innovative process you can get over 1,000,000 impressions at a time of short and medium lengths. Besides printing newspapers and books, firms in the printing business can use lithographic printing for general commercial printing, quick printing and printing of business forms and legal documents.