Every company aims to formulate good strategy and execute that strategy well. But this time it was found that both good strategy, bad execution or a bad strategy and good execution. Why and how to avoid this?
Let’s start with what is strategy? In simple words, a plan to achieve the desired goal or outcome. If any organization has well defined objectives, strategies and can develop to achieve them, should be half the battle won. But it turns out that the execution failed. Why is it so? This can be a mistake, a strategy team, or specific factors that are unknown or are not aware suddenly crept in to perform during the implementation of the plan.
What should be done? Ideally the team should consider strategies that form factors as those to be executed, whether the entity has the ability to carry out what, if any changes occur, or unanticipated events as they run, what the risks are, and so on. There is no strategy that can be made without taking into account the ability of people to run. One can make a great marketing plan, but if the field staff do not understand marketing and start the game, it will not succeed and then blame game started.
Can the company created a team, not only the strategy but is also responsible for the settlement? This prevents many hiccups on the road. The problem is that know-how. I am a good strategist and not a good converter. You are a bad strategy, but the execution on the ground. What if the argument is presented by a team of education? All rights such as the creation and maintenance team to implement the strategy in the loop on the process of creating a strategy? This creates a number of problems. The view from both teams can so different that no positive results will happen.
I have discussed briefly about the above factors. In real life come more complications, and especially in large organizations to increase the complexity. The only solution to top management is to set goals and talk with everyone. After all of us in the trust, the establishment of a policy and allow all to participate in the formation of strategies. Decide what can be achieved effectively and why it might be achieved. Let the team that is committed to achieve, what will actually achieved and to reward their promises if they achieved at the other side and managed. The synergy between the creator and enforcer of the strategy will ultimately determine the final outcome.
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There are many people out there thinking about starting a small business and tons of great ideas, but few people actually go and do it. So many people think, and think about it, until suddenly they were fifty something, which is still a good idea but no business.